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What is the difference between Unique and Total?
What is the difference between Unique and Total?

Reporting: Unique vs Total.

Written by Bergen Wilde
Updated over a week ago


  • “Unique” represents the number of only first (unique) opens, clicks or replies. 

  • “Total” shows each and every open, click, reply.

For example:

"Opened Unique" regards to "Unique" users that opened the email. 

For example, one email can be opened multiple times by different users, and that number will be  "Opened Total", but "Opened Unique" can only equal 0 or 1. The same goes for clicks, replies, etc.

If you have any questions do not hesitate to initiate a live chat. 

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