These points are assigned based on a particular recipient’s activity.

Their purpose is to show you how engaged that particular recipient is.

For example, an email/contact gets a certain number of points assigned, if they open your email, click on the link, or take action.
  
The more points a recipient has, the more engaged and interested they are. In other words, the more points a recipient has, the more likely that they are a good lead. Leads with the highest scores are most likely to convert. 

Point system based on opens/ clicks: 

• When a recipient opens your email, they’re rewarded with 3 points.
• Every subsequent open brings them 1 point.
• A recipient who clicks on your link gets 5 points.
• Every subsequent click on the link brings them another 3 points

Point system based on replies: 

• When a recipient replies with an engaging reply type- 10 points
• When the reply is marked as not interested - 5 points
• When the recipient unsubscribes-  0 points
• When the emails bounce- 0 points
• When you receive an autoresponse - 0 points
• When the reply is out of office - 0 points

The points can be viewed from header section of the "contacts" or by clicking on an individual recipient (contact) in a particular campaign.

If you have any questions do not hesitate to initiate a live chat.

Happy klosing! :)

Your autoklose.com team!

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