While plain text emails may not be as flashy or attractive as HTML emails, HTML emails are proven more likely to end up in the spam folder and lower your deliverability.

Since Autoklose is all about sending personalized emails, we do not support extensive use of HTML or HTML email templates.

What we think is successful with Autoklose when it comes to our Users' deliverability is the fact that our editor is designed for pure text and we have no HTML templates. That way emails look very personal and appear to be “warm email” instead of the usual “cold emails” because it’s not too flashy.

However, you may want to send HTML emails and include some branding elements that make your emails more memorable. You can do that, just follow these rules:

• Do not use a lot of images, also avoid using one big image, and never send image-only emails with no text.
• Optimize your images for email by compressing them first. Don’t use super high-resolution images or other media with a large file size.
• Keep your HTML code as simple and clean as possible.
• Stick with fonts that work across platforms, like Arial, Verdana, Georgia and Times New Roman.

Our editor contains fonts and formats accepted in the industry as safe to send over email. They are widely supported across email clients, ensuring that the message appears consistent to most recipients.

HTML can be used to introduce other formatting options that correlate with company branding or personal preference.

Here's an example of how to add a text with specific font and formatting:

<span style="color: rgb(45, 194, 107); font-family: 'Impact', 'arial black'; font-size: 14pt;">Hello World</span>

• span - an inline container used to apply styles or classes to a specific portion of text.
• style - attribute applies inline CSS to the content within the <span> tag.
• color - sets the color of the text within the <span> tag. It can use RGB, HEX, or named colors.
• font-family - specifies the font used for the text. A good practice is to use a fallback font, just in case the recipient email client does not support the first choice. In our example,'arial black' is a fallback for 'Impact' font type.
• font-size - sets the size of the text to 14 points (pt). Pixels (px) can be used to determine text size as well.
• Type in the text in between angle brackets (chevrons) ><

You will be able to see the actual email that will go out when you click on the Preview button:
 

Another way of achieving the same result is using the Source Code option. In the email editor's toolbar, click View and then Source Code. When done with editing, Save, and changes will be reflected inside Editor.

You can do more variations with our custom fields or tokens.

Follow the steps in this article to find out more.

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If you have any questions do not hesitate to initiate a live chat.

Happy klosing! :)

Your autoklose.com team!

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