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Emails don't show up in recipient's folder
Emails don't show up in recipient's folder

Why are my emails not showing up in Inbox folder?

Jelena avatar
Written by Jelena
Updated over a week ago

You’ve created a test campaign and sent it to your own email address but for some reason, email is missing from the Inbox folder. What now?

Usually, when recipients don't see your email campaign in their inboxes, it's because of spam filters. If you or your recipients have looked in the spam or junk folders and still don't see your emails, there are a few other things to investigate.

  • Is a particular subscriber not getting your emails? Ask them to add your From email address (sending email address) to their contact list.

  • If your “From” email address is in their address book, have them check their spam filter settings to be sure that your content and/or address isn't blocked.

  • Are they using a webmail provider such as AOL, Yahoo, or Hotmail? With these providers, it sometimes takes about 24 hours for an email to be delivered to a specific email account.

  • Some domains don't like seeing emails going to and from the same domain, via a third party. For instance, you may be sending emails from to a large number of contacts from the same domain. Sometimes, particularly with corporate and university filters, these emails look suspicious and are blocked. 

If none of the above seem to get your emails to subscribers, they may need to add our IP addresses to their whitelist. Generally, only corporate domains can do this, consumer ISPs won't add IP addresses to their whitelists on a case-by-case basis. 

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